I’m a designer, artist, and creative problem solver with over a decade of experience building brands, developing visual systems, and creating work that lives somewhere between strategy and expression. My career has taken me through industries ranging from cannabis and consumer goods to lifestyle, hospitality, and culture, where I’ve helped transform ideas into meaningful identities people can see, touch, and connect with.

For me, creativity has never just been about making something look good. It’s about understanding why something exists, how it makes people feel, and how every element contributes to a larger story. I’m interested in the relationship between concept, craft, and experience. The materials, textures, colours, typography, light, and details all play a role in shaping how something is understood and remembered.